Market Analysis and Visitor Forecasts
Client: Wintersport-Arena Sauerland e.V.
In recent years the winter sports arena Sauerland has been the German winter sports region with the highest investments into ski area infrastructure. For the 2013/13 season the news included the first detachable eight seater chair lift aft and the largest ski area in Germany - thanks to the interconnection of the Winterberg and Kappe ski areas by another new detachable chairlift. Just in time for the ski season a new quality initiative got started: the online-based visitor survey on the basis of the research and benchmarking tool QMF just recently developed by Montenius Consult. Initially, a total of eight ski areas in the Sauerland will measure customer satisfaction, identify guest needs and perform industry-wide benchmarking with the help of QMF. The latter is made possible by the simultaneous introduction of the QMF in other ski areas of the Central German Uplands.
Client: RWE Power AG
On behalf of RWE Power AG Montenius Consult examined the potential for settling commercial or recreational activities on the Sophienhoehe, the stockpile of Hambach opencast mine, which is the largest landscape structure in Germany with a height of over 200 m and an area of 22 square kilometers. Montenius Consult provided a concept from idea development through the rough concept to business planning including calculations of the expected costs and revenues. The basic idea is the use of gravity for a variety of recreational activities, from downhill biking or summer tobogganing, monster scooters, paragliding and zorbing to flights on the zip line - made available through a central help to climb the pile plateau, preferably an eight seater gondola. Currently, the legal planning preparations for implementation are underway. For more information, inter alia an image film for the project, see www.bergwelt-sophienhoehe.de
Client: Bühlertallifte Hundseck GbR
The Bühlertallift on Hundseck in the northern Black Forest is planning to build a snowmaking system, and furthermore the reactivation of the Hundsecklifte that ceased operation in 2010 and thus creating a connection between the two popular areas along the Black Forest Crest Highway. This would create a unique ski area in the northern Black Forest. For the first stage Montenius Consult carried out a visitor and revenue forecast used as the basis for financing the project. This was based on a simulation of the installation of snowmaking system, the expected snow conditions and the resulting possible number of operation days. The first stage was implemented for the 2012/13 season and proved to be very successful.
Client: Town of Oberhof
In early October 2008, the Rennsteigtherme in the Thuringian holiday village of Oberhof was closed down. During the last couple of years, various improvement and conversion plans were discussed. The town of Oberhof commissioned Montenius Consult with a visitor projection prognosis for the current remodelling concept.
Client: Gamon & Partner Unternehmensberatung
Montenius Consult was commissioned to develop a location analysis for the Blue Vital Hotel, a four-star hotel in the Tyrolian village of Söll. The analysis included an evaluation of the supply and demand situation in Söll and the surrounding tourism regions of Wilder Kaiser as well as a study of the hotel market in Tyrolia.
Client: Gemeinde Hellenthal
Assesment of development opportunities for the ski lifts by integrating existing infrastructure and additional activities to achieve a profitable economic result.
Client: Harzer Verkehrsverband e.V., Germany
In the course of this project planning concepts for the ski areas of the Harz Mountains have been developed. They were based on the evaluation of the snowmaking potential with SnowPlan as well as on a sound analysis of the terrain potential that has been carried out with the aid of a Geographical Information System. Measures in the fields of snowmaking, infrastructure, services and marketing were defined. The identification of potential ecological conflicts as well as an analysis of the market potential and possible target groups for new offers also belonged to the scope of this project that has been supported by the Ministry of Economic Affairs of the state of Lower Saxony.
Client: Panorama-Park Sauerland GmbH, Germany
Development of possible offers during wintertime (alpine skiing, snowboarding, tobogganing, tubing, snowshoeing, ice-skating, snow play area etc.) for the Panorama-Park Sauerland, a theme park on the ridge of the Rothaargebirge currently opened in summer only. The aim was to extend the park’s season. In the first stage the snowmaking potential was evaluated with the aid of SnowPlan. Moreover, a break-even-analysis taking into account the respective investments, operational and financing costs has been performed. The study also included recommendations concerning pricing, the services to be offered and a draft version of a marketing concept. As a result the feasibility was judged critically as the operators of the Panorama Park lacked specific know-how in the winter sports business.
Client: Goslar Town Council, Germany
A feasibility study for an indoor ski slope in the Harz Mountains: The project included a detailed survey among existing indoor ski facilities and a market and competition analysis in the area surrounding the potential location. Visitor forecasts for different scenarios were carried out and served as a basis for a projection of operational costs and possible revenues. The project turned out to be not feasible. Alternative strategies for developing winter sports tourism at Hahnenklee were proposed.
Client: Tourist Board Sauerland, Brilon, Germany
Based on the results of the area’s regional development concept, measures for the improvement of the services in the central ski area of the Sauerland were developed. These included recommendations for snowmaking systems, lift and trail quality, network, general services, catering, accommodation, traffic guidance systems, ski rental, marketing, sales and quality management. For the Ministry of Economic Affairs, SME’s, Energy and Transport the findings were a basis for the allocation of subsidies for projects that improved the quality of the ski areas in the Sauerland. The aim was to establish the Sauerland as the leading ski area in Germany's low mountain ranges until 2006. Until the season of 2005/06 visitor numbers in the regions ski areas had already climbed from 300,000 to 1,000,000.
Client: Tourist Board Sauerland, Brilon, Germany
The Tourist Board of the Sauerland region, the Tourist Authority of North-Rhine-Westphalia and the West-German Skiing Association commissioned a detailed study of the winter sports infrastructure including a strength-weakness analysis, a demand analysis, a market potential study and an analysis of the economic impact of the ski tourism. Based on the findings, a development concept for the area's winter sports options and recommendations for future measures were developed. The project was subsidised by the Economic Ministery of North Rhine-Westphalia.
Client: Postwiesen Ski Area, Neuastenberg, Germany
Year: 1999 (Monitoring consultancy until 2002)
Planning of a snowmaking system for the Postwiesen ski area Winterberg-Neuastenberg with SnowPlan. Due to a special climate situation it was important to determine the capacity of the snowmaking system exactly. Furthermore, the snowmaking coverage was aligned with the existing lift capacity which reduced the necessary investments considerably. Taking economic and regional aspects into account, it was proved that the project was economically viable. Afterwards the Postwiesen ski area successfully applied for government subsidies.
The installation of the snowmaking system in combination with a new electronic ticket system and a new grooming machine (total investment 1.8 million Euros) brought tremendous results: Whereas the 10-year average of operating days had decreased from 71 (1979-1988) to 32 days (1989-1998) before the installation, it increased to more than 90 days afterwards. Average daily visits increased from 250 to 625 and the turnover was increased by 800%.