Marketing and Communications

New Website for the Wurmberg ski area

Client: Wurmbergseilbahn GmbH & Co. KG
Year: 2013

All new – this is the motto of Wurmberg cable car company in 2013. This applies not only to the presence on the World Wide Web, but also for the offer on the mountain. In December, the ski area will start an all new operation for the 2013/14 season, with a new chairlift, additional runs and for the first time also with guaranteed snow thanks to the new snowmaking system. Montenius Consult has supported this project not only in the conception, permitting process and funding but now also in the field of communication. Christoph Schrahe was responsible for project management, editorial and texts of the new website, Uwe Jeltsch of the Cologne/Vienna-based agency hoop-de-la took over the design and programming of the page, not just with a fresher, more contemporary look, the rather over its predecessor with more information and new features like webcam, panoramic views, current weather data and more comes up to see under www.wurmberg-seilbahn.de.

Marketing concept for Fahlenscheid ski area

Client: Skigebiet Olpe-Fahlenscheid GbR
Year: 2012

The ski resort Olpe-Fahlenscheid is for the Cologne area and numerous towns along the A4 and A45 motorways, the closest snow ski resort. But just in these key source markets awareness of this ideal family ski resort was to be desired. Montenius Consult was commissioned to create a marketing concept as the basis for an increase in skier days and revenues. The biggest challenge was that, given a very small marketing budget, the classic lines of communication were not available. Asked were rather creative solutions that optimally combine the available resources. The developed measures will be implemented starting with the 2012/13 season over a period of approximately three years.

Press Kit for Wurmbergseilbahn

Client: Wurmbergseilbahn GmbH & Co. KG
Year: 2013

Montenius Consult created a comprehensive press kit with basic information about the company and various texts around the expansion plans realized in 2012 and 2013 and its background. In this context, an image database has been established and a separate press section on the website of the Wurmbergseilbahn. The texts can be downloaded under www.wurmberg-seilbahn.de.