Operations and Management Consulting, External Controlling

Marketing concept ski area Olpe-Fahlenscheid

Client: Skigebiet Olpe-Fahlenscheid GbR
Year: 2012

The ski resort Olpe-Fahlenscheid is the closest ski area to Cologne and numerous towns along the A4 and A45 motorways. However, awareness of this ideal family ski resort in these key source markets is rather low. Montenius Consult was commissioned to create a marketing concept as the basis for an increase in skier days and revenues. The biggest challenge was that, given a very small marketing budget, the classic ways of communication are not available for the Fahlenscheid ski resort. Asked were rather creative solutions that optimally combine the available resources. The developed measures were partly implemented starting with the 2012/13 season and will be fully implemented over a period of approximately three years.

Strategy workshop Postwiese ski area

Client: Postwiesen Liftgesellschaft GmbH & Co. KG
Year: 2011

The Postwiese in Neuastenberg was the first ski area, which offered a large scale snowmaking system thanks to being the pilot project of the Master Plan Winter Sports Arena Sauerland and thus experienced a huge surge in visitors and revenues in 2002. Almost ten years later, it comes to setting the course for the coming decade. Montenius Consult therefore received an order by the Postwiesen Liftgesellschaft GmbH & Co. KG to moderate a 1.5-day workshop with stakeholders from the fields of hotels, restaurants, ski rental, ski school, tourist office and representatives of the lift company. In this workshop, a positioning for the village and the ski area were developed.

Monitoring consultancy Ski Lift Schmallenberger Höhe

Client: Schmallenberg Town Council, Germany
Year: 2004

Monitoring and summary of ideas of the Ski Club Schmallenberg e.V. for the operation of the ski lift Schmallenberger Höhe and the Handweiser Hut.

Master Plan Wintersport-Arena Sauerland Stage 2

Client: Tourist Board Sauerland, Brilon, Germany
Year: 2001-2002

Based on the results of the area’s regional development concept, measures for the improvement of the services in the central ski area of the Sauerland were developed. These included recommendations for snowmaking systems, lift and trail quality, network, general services, catering, accommodation, traffic guidance systems, ski rental, marketing, sales and quality management. For the Ministry of Economic Affairs, SME’s, Energy and Transport the findings were a basis for the allocation of subsidies for projects that improved the quality of the ski areas in the Sauerland. The aim was to establish the Sauerland as the leading ski area in Germany's low mountain ranges until 2006. Until the season of 2005/06 visitor numbers in the regions ski areas had already climbed from 300,000 to 1,000,000.

PerfectWinter365.com

Client: Snowtime 365 AG, Germany
Year: 2000

In the course of this project Christoph Schrahe acted as editor in chief for the creation of a new winter sports portal on the World Wide Web that is supposed to include a database of 5,000 ski resorts worldwide. He defined the structure and content of the database and was responsible for recruitment and training of the staff necessary for building it up.

Skiarena Langenberg

Client: Sternrodt-Skilifte, Bruchhausen, Germany
Year: 2000

The ski area Sternrodt suffered from a considerable decrease of visitors in recent years. Therefore it was planned to extend the ski area and connect it with the neighbouring ski area of Willingen. For this ambitious project a concept was created in order to attract investors, as the management company was not able to finance the development out of their own resources. First contacts with potential investors were established.

Operational Analysis Ski Lift Seiffen/Erzgebirge

Client: Community of Seiffen, Germany
Year: 2000

In the frame of an action plan for the operation of tourist organisations run by the community of Seiffen, Christoph Schrahe delivered an operational analysis for the local ski lift. Recommendations for short-term actions included activities in the fields of communication, sales and service, in the medium and long-term it was recommended to examine the construction of a new facility.