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Visitor forecast Culturespace Digital HafenCity, Hamburg

Client: Culturespace Digital
Year: 2019/20

Culturespaces, a French company, is planning an immersive exhibition in the Überseequartier in Hamburg's HafenCity, similar to those in Paris, Les Baux and South Korea. The quarter is currently one of the largest urban development projects in Europe.

Further planning would require a detailed market analysis in the field of museums, theaters and visitor attractions, with a special focus on German metropolises and the Hamburg area. This in turn formed the basis for a profound visitor forecast.

Montenius Consult conducted both the market analysis and the visitor forecast in cooperation with ift Freizeit- und Tourismusberatung. In addition to visits to the potential site and comparable competitors and benchmarks, spatial, GIS-based analyses of the catchment area and competitive environment were also used for this purpose. Christoph Schrahe also conducted several interviews with experts regarding visitor and leisure attractions and representatives of the City of Hamburg from the tourism, museum and cruise sectors.

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